The Votek brand was built as a milestone for all of the skills and techniques I had developed up to this point. This brand was the subject of the Youtube video series I created to walk people through the brand design process and show how to create each of their touchpoints. The Votek project focused on elite riders looking for the best gear available.

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Scope:

- Brand Strategy

- Marketing Strategy

- Tagline and Messaging Development

- Logo Design

- Style Design

- Video/Photography

- Merchandise Design

- Website Design

- Print and Digital Materials

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