In early 2022, Red Sage worked with the City of Decatur, Alabama, to recover from a disappointing branding campaign and give its citizens a brand they could relate with and share their stories through. Over the next couple of months we developed the Positively Decatur campaign, a soft rebranding project that focuses on telling local stories.

 

This time focus was put on making the campaign feel authentically like Decatur. Colors from the campaign were taken from photographs of the city, the fonts were inspired by signage used by several local hot spots, and the design aesthetic was kept simple and accessible!

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Red Sage Team:

Ellen Didier, Project Lead 

Bryce Tufts, Art Director

Lilly Prince, Graphic Designer

Teresa Smith, Senior Web Designer

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Scope:

- Logo Design

- Website Design