Critterzens is a fictitious case study used to showcase every step of our process that we offer including data analysis, identity strategy, concept, and design. Here, our goal was to take a standard and struggling pet store, strategically target a market, and execute effective brand design. All of the materials are available for your review. We are open to feedback, so please let us know what you think of the process or how it may help you.

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For data, we used the provider IBIS World to source all of the information we needed for the Pet Store market. From the data we learned that there is an emerging millennial market with a growing disposable income and high pet adoption rates. We also learned that this market is idealistic, against the status quo, and values close relationships.

 

Scope:

- Marketing Strategy

- Name

- Logo Design

- Print and Digital Materials

- Website

- Branded Materials